Music Curation for Brands — Time for active participation

Music has all answers, what is your questions ?

Music has been important part of the brand narrative over many decades and played a passive role in most cases — being in the background , not in center

Today digital audience is impacted by music — around 90% plus followed by coooking videos and sports content. Music has a HUGE impact to the digital natives. Earlier music was a together activity and in the last decade with the headsets the music has become very PERSONAL. That has opened many possibilities and avenues for the independent artiste as they are able / relate to the feelings , emotions for a particular audience. With Global platforms like Instagram, Youtube , Spotify , Tik Tok , Snapchat etc it has become easy to find your taste of music and artiste.

Coke Studio Pakistan is the best example of putting the brand message of ‘Creating Magic ‘.. If you have not seen Must Watch the magic they have created with music , culture , video and presenting the artiste. In India a agency has worked on Master Card global sonic campaign and they selected musicians from the world and release a album “ Priceless” on audio streaming platforms without Master Card branding.

Music has all answers. It depends on your question/situation on what you are looking to do.

Music is intergal part of the pop culture. It is a new friend of the new generation. They are discovering , co-living with music and their favorite artiste.

There can be tactical play like making a jingle / song .

There can be strategic play like Coke Studio or something bigger than that. Where a portion of your brand narrative is driven through music..

Music is the language of emotions. Let’s curate the right emotions, vibe and energy together