Marvel Studios from Bankruptcy to Ruling the Universe.
Marvel Studios
1999: Just come from Bankruptcy
2009: Acquired by Disney for $ 4 Billion
2022: Strongest Character Universe in the world
It took them 10–15 years of hard work and clarity by Kevin Feige to build this.
They make content to sell the Merch and create a complete transmedia experience.
Understanding your Crux is Key. They understood the trend, what it will take to create a community and connection with the fans and make them superfans
All 2022 Entertainment Businesses have to keep in mind that it is a Transmedia, Web 3 world.
The play has to be with all dimensions: Content, Product and Experiences.