A Business leader in the entertainment and licensing industry. Have been a team leader with 25 years of experience developing new businesses, exploiting intellectual property and brand extension in the entertainment industry.

Previously, served as Vice President - Licensing and Merchandising at Yash Raj Films(YRF). In this role, he incubated new business of merchandise with Global best practices and processes, fashion label, Mobile Gaming, Consumer Products, E-Commerce, and experience Business for YRF; he had been an Intrapreneur to exploit the IP Rights of YRF and specialist in setting up new businesses and taking the existing ones to new heights.

Looking for make #Web3 for Goodness and creating exicting Content, Brands, Community and Experiences.

Rohit believes in Dream. Dare. Disrupt.

#ActionwithClarity

Connect with Rohit Sobti
Rohit Sobti

Rohit Sobti

Brands & Business Growth. Leading new initiatives from scratch to scale, across Startups & Large companies.